ARTPROJX IS NOW AT www.artprojx.com
AND
A collaboration between With (withyou.co.uk) and Artprojx
A New Fund For New Times
5 February - 20 March 2009
EXHIBITION IN ASSOCIATION WITH ROKEBY
AND - A NEW FUND FOR NEW TIMES...
WITH (withyou.co.uk) and Artprojx (artprojx.com) have joined forces to create AND a durational project that questions the value of artistic production in light of recent upheavals in financial systems around the World. AND is an opportunity and a provocation that gleefully revisits a tradition within conceptual art of economic deconstruction, in an attempt to reflect and overcome creaking systems that dictate collective notions of value.
By appropriating the readymade structure of a fund, AND have turned the artwork into a simple tool for generating capital in exchange for a collection of objects that have no function beyond their accumulation of financial value. Stripped almost entirely from any form of individual authorship the work itself becomes the hand that feeds the concept - it lives or dies depending on its ability to generate capital as it progresses through its self designated phases of growth.
And yet is AND its own suicidal monster waiting to suffocate under the weight of its own potential? Where does the capital value of each PHASE begin and end? By the time PHASE SIX is swinging into production will those who own a part of PHASE ONE have a more valuable asset? When will the raw value of the projects materials in the new phases overtake the symbolic value of the early phases? Are the objects of each phase worth more collectively than individually?
There's only one way to find out: invest early and take your chances. AND, A New Fund For New Times - a failsafe self-fulfilling prophecy? You decide.
WHAT IS AND?
AND is a new fund created by WITH (withyou.co.uk) and Artprojx (www.artprojx.com)
HOW DO I INVEST?
By visiting the AND exhibition or by reading this information you will qualify to become an investor in PHASE ONE of AND
WHAT IS PHASE ONE?
• Fifty individuals have the opportunity to invest into AND for Five Hundred Great British Pounds (+VAT)
• In return for this investment you will receive a unique version of the AND logo, a copy of this poster, a secret and an investors DVD
• These items are AND and represent the value of your investment
WHAT IS PHASE TWO?
• When the first fifty investors have been found for PHASE ONE, a new scheme will be available for fifty new investors
• In the new scheme fifty individuals will be able to invest into AND for One Thousand Great British Pounds (+VAT)
• In return for this investment you will receive a unique version of the AND logo, a PHASE TWO poster, a secret and an investors DVD
• These items are AND and represent the value of your investment
WHAT IS PHASE THREE?
• When the second fifty investors have been found for PHASE TWO, a new scheme will be available for fifty new investors
• In the new scheme fifty individuals will be able to invest into AND for Two Thousand Great British Pounds (+VAT)
• In return for this investment you will receive a unique version of the AND logo, a PHASE THREE poster, a secret and an investors DVD
• These items are AND and represent the value of your investment
Information about PHASES FOUR, FIVE, SIX etc. will be released when appropriate
Who are WITH (withyou.co.uk) ?
WITH (withyou.co.uk) position themselves as a company that provides a range of Life Enhancement Solutions created by a team of agents for their clients. There are over 30 solutions available for commission including TRAUMAFORMER, where an agent lives a traumatic experience on your behalf and HOMESPACE where an agent will exercise for you, as you, for a period of your choosing. Each product dissects our obsessions, questions our principles and challenges our economic ideals. Whether you define WITH as a Wellness organisation, an art collective or dysfunctional design group they continue to challenge convention by testing the social, political and ethical parameters of human relationships alongside aesthetic judgements and a compelling discourse.
Recent projects include a solo exhibition at Rokeby, London, The Art Review Manifesto Commission and a new commission for the Sport vs. Fashion exhibition at the Victoria & Albert Museum, London. Previous activity includes projects at the Hayward Gallery London, The ICA London and The British Council New Delhi. The AND fund is WITH's first collaboration with Artprojx.
What is Artprojx ?
Artprojx | David Gryn is a leading promoter, producer, curator, platform, marketing agent of/for artist's film and video. See www.artprojx.com
A special AND event
AND presents
A Comedy Event
at Artprojx Space
Self-help guru and Gangsta Motivator L Vaughan Spencer
(aka Neil Mullarkey of the Comedy Store Players)
will teach YOU the secrets of ultimate Succeediness©
and launch his new book Don’t Be Needy, Be Succeedy – The A to Zee of Motivitality
INFO www.artprojxspace.com and thesucceeder.com
Space is limited so to confirm attendance RSVP info@artprojxspace.com
Or phone 020 7584 0717
For AND investors this is the taster of future exclusive events just for you.